Serkin Promotions | Promotional Products & Apparel

How Promotional Products Can Shorten the Sales Cycle

Aug 5

Most sales cycles are not lost because a prospect dislikes the company. They are lost because attention fades, priorities shift, competitors enter the conversation, or the prospect simply does not ...

Beyond the Logo: How Great Promotional Products Tell Your Brand Story

Jul 28

Most businesses think about promotional products in terms of visibility. They want their logo printed on a notebook, water bottle, tote bag, or piece of apparel so more people recognize their compa...

Company Anniversaries Are Marketing Opportunities: How Promotional Products Help Celebrate Milestones

Jul 21

Every business milestone deserves recognition. Whether a company is celebrating five years, twenty-five years, or a century in business, anniversaries represent much more than a date on the calenda...

The First 30 Seconds Matter: How Promotional Products Shape First Impressions

Jul 14

First impressions happen quickly. Whether someone is walking into your office, visiting your trade show booth, attending a networking event, or meeting your team for the first time, opinions begin ...

Why Promotional Products Still Outperform Business Cards in 2026

Jul 7

Business cards have been a staple of professional networking for decades. They remain a simple and effective way to exchange contact information, introduce a company, and establish a professional p...

Why Employees Actually Keep Some Branded Merchandise and Throw Other Items Away

Jun 24

Every business wants promotional products that make an impact. The goal is not simply to hand out merchandise, but to create something people actually keep, use, and remember. Yet many branded item...

Seasonal Merchandise Planning: Why the Best Promotional Campaigns Start Months Early

Jun 17

The most successful promotional campaigns rarely happen at the last minute. While many businesses wait until an event, holiday, or seasonal push is already approaching before thinking about merchan...

The Best Promotional Products for Customer Loyalty Programs in 2026

Jun 10

Customer loyalty has become one of the most valuable assets a business can build. In 2026, attracting new customers remains important, but retaining existing ones has become even more critical. Ris...

Promotional Products for Recruitment: How Smart Companies Attract Talent in 2026

Jun 3

Recruitment has become one of the most competitive areas of business growth. In 2026, attracting skilled employees is no longer just about offering competitive salaries or flexible work arrangement...

How Promotional Products Support Local Brand Visibility and “Near Me” Searches in 2026

May 28

Local visibility has become one of the most important factors in business growth, especially for companies that rely on nearby customers, referrals, and community presence. In 2026, “near me&...

Branded Merchandise for Remote Teams: Keeping Culture Strong in 2026

May 21

The modern workplace has changed dramatically over the past few years, and in 2026, remote and hybrid work environments are no longer temporary solutions. They are a permanent part of how businesse...

How to Turn One Promotional Product Into a Full Marketing Campaign

May 14

Most businesses think about promotional products as standalone items. They are ordered, branded, distributed, and then the process ends. While this approach can still generate value, it significant...

Hidden Cost of Cheap Swag: Why Low-Quality Promotional Products Hurt Your Brand

May 7

At first glance, choosing cheaper promotional products can seem like a smart financial decision. Lower cost per item often means higher quantity, which appears to increase reach and exposure. For m...

What Makes a Promotional Product “Premium” in 2026 (And Why It Matters More Than Ever)

May 1

Not all promotional products are created equal, and in 2026, that gap is more noticeable than ever. Businesses are becoming far more aware of how branded merchandise reflects their overall brand im...

Client Appreciation Season: Why Spring Is the Best Time to Strengthen Relationships

Apr 24

When businesses think about client appreciation, the default timing is almost always the holiday season. December becomes crowded with gifts, messages, and gestures of gratitude, often making it di...

Spring Marketing Refresh: How Promotional Products Can Re-Energize Your Brand

Apr 17

Spring is a natural reset point for businesses. After the push of Q1 and the momentum of a new year settling into routine, many companies begin to reassess what is working and what needs adjustment...

Golf Tournament Season: How to Use Promotional Products to Stand Out on the Course

Apr 10

Golf tournament season is one of the most valuable opportunities for relationship building in the business world. As the weather improves and calendars fill with corporate outings, charity tourname...

Preparing for Summer Events: The Best Promotional Products to Order Right Now

Apr 4

Summer may still feel just around the corner, but for businesses planning events, campaigns, and client engagement strategies, the window to prepare is already open. In fact, the brands that see th...

From Cost to Investment: Reframing Promotional Products in Your 2026 Marketing Budget

Mar 26

For many businesses, promotional products are still categorized as a marketing expense. They sit on a budget line next to printing costs and event fees, often viewed as optional or secondary. Yet i...

Trade Show Strategy for 2026: How to Choose Swag That Actually Gets Taken Home

Mar 18

Trade shows remain one of the most competitive marketing environments in any industry. Rows of booths compete for attention, attendees move quickly, and brands fight to make meaningful impressions ...

Promotional Products for Professional Services: How Law Firms, Accountants, and Consultants Can Stand Out

Mar 11

Professional service firms operate in a unique environment. Law firms, accounting practices, financial advisors, and consultants are built on credibility, discretion, and trust. Their clients expec...

The Psychology of Receiving a Gift: Why Promotional Products Trigger Reciprocity

Mar 4

At its core, marketing is about influence. It is about shaping perception, building trust, and guiding decisions in a way that feels natural rather than forced. While digital campaigns, advertising...

How Promotional Products Influence Buying Decisions More Than You Think

Feb 27

Buying decisions are rarely as logical as we like to believe. While price, features, and timing all matter, most decisions are influenced by familiarity, trust, and emotional comfort. In a crowded ...

The Role of Promotional Products in Mergers, Acquisitions, and Company Transitions

Feb 20

Mergers, acquisitions, and major company transitions are some of the most defining moments in an organization's lifecycle. They bring opportunity, growth, and expanded capabilities, but they also i...

Why Branded Merchandise Still Beats Digital Ads for Brand Recall in 2026

Feb 12

Digital advertising has become a dominant force in modern marketing. Businesses invest heavily in paid search, social media ads, programmatic placements, and retargeting campaigns in hopes of captu...

Promotional Products for Account-Based Marketing: How to Stand Out with High-Value Clients

Feb 4

Account-based marketing has become one of the most effective strategies for B2B companies targeting high-value clients, and as we move further into 2026, it is no longer enough to rely on digital t...

New Year, New Brand Focus: How Promotional Products Support 2026 Business Goals

Jan 27

The beginning of a new year is one of the most powerful moments for any business. January represents clarity, intention, and renewed focus. Leadership teams revisit priorities, marketing plans are ...

Avoid the 2026 Swag Rush: Why January Planning Saves Time and Money

Jan 20

Every year, the same pattern repeats itself. Businesses wait until a campaign, event, or deadline is already approaching before thinking about promotional products. Orders are rushed, options are l...

Employee Onboarding in 2026: Why January Is the Best Time to Launch Experience Kits

Jan 12

January is a defining month for employee onboarding. New budgets are in place, teams are refocused after year end, and hiring plans begin to move forward with clarity and intention. For many organi...

Promotional Products to Start 2026 Strong: What Smart Brands Are Ordering in January

Jan 5

January is more than just the start of a new calendar year. For businesses, it represents a reset. Budgets are being finalized, teams are refocused, goals are clarified, and strategies are set in m...

Why Employee Experience Boxes Will Be Essential in 2026

Dec 25, 2025

The workplace has changed in ways no one could have predicted a decade ago, and as companies continue to operate in hybrid and remote environments, the need for meaningful connection has become mor...

How Smart Technology Is Changing Branded Merchandise in 2026

Dec 17, 2025

The promotional products industry has always evolved with consumer habits, but the shift happening now is more transformative than anything the market has seen in decades. As we move into 2026, bra...

The Ultimate Guide to Custom Lanyards: Why Every Brand Needs Them

Dec 17, 2025

Lanyards are one of the most effective promotional products a business can use. Seemingly simple, they play a powerful role in branding, events, workplace safety, and everyday convenience. At Serki...

Personalization vs. Standard Swag: Why 2026 Will Demand More Customized Merchandise

Dec 10, 2025

The way companies approach branded merchandise is changing quickly, and as we move toward 2026, the gap between personalized promotional products and traditional one size fits all swag is becoming ...

The Future of Promotional Products in 2026: What Brands Need to Prepare For

Dec 3, 2025

The promotional products industry continues to evolve at a rapid pace, and as we approach 2026, it is clear that brands will need to think more strategically about how they use merchandise to commu...

Corporate Rebranding? Here’s How Branded Merchandise Helps You Relaunch

Nov 26, 2025

A corporate rebrand is one of the most exciting and challenging moments in a company's journey. It's a fresh start, an opportunity to realign with your vision, and a chance to strengthen how your b...

Seasonal Swag Planning: How to Stay Ahead All Year Long

Nov 19, 2025

Great marketing is not just about big ideas-it's about timing. The most successful brands understand that connecting with customers at the right moment can transform an ordinary interaction into so...

The ROI of Swag: Measuring the Real Impact of Promotional Products

Nov 12, 2025

Promotional products have long been one of the most trusted marketing tools for businesses of all sizes. From branded pens and water bottles to premium client gifts and onboarding kits, swag contin...

How to Build Brand Trust with Welcome Kits

Nov 4, 2025

First impressions matter. Whether it's a new client signing on, a new employee joining the team, or a new partner beginning a collaboration, the first experience they have with your brand sets the ...

Branded Accessories for Pets: The Untapped Loyalty Tool

Oct 29, 2025

The world of promotional products has evolved far beyond pens, notepads, and tote bags. As marketers continue to look for more meaningful and targeted ways to connect with their audiences, one cate...

What Promotional Products Are Safe for Kids? A Guide for Schools and Youth Campaigns

Oct 21, 2025

When it comes to promotional products, not all items are created equal-especially when your audience includes children. Whether you're sourcing giveaways for a school board, planning branded swag f...

Using QR Codes on Swag: Merging Offline and Online Engagement

Oct 14, 2025

The evolution of promotional products has moved far beyond pens and tote bags. Today's swag strategies are about merging offline moments with online experiences. One of the simplest yet most effect...

The Psychology of Promotional Products: Why Free Swag Works So Well

Oct 6, 2025

Promotional products have remained a cornerstone of brand marketing for decades. Despite the rise of digital advertising and automated campaigns, there is still something undeniably effective about...

Employee-Generated Content (EGC): Swag That Sparks Internal Storytelling

Sep 28, 2025

In an age where brand trust and authenticity are more valuable than ever, companies are increasingly turning to their most powerful yet underutilized marketing asset-their employees. The rise of em...

Corporate Gifting Platforms: Next-Gen Swag Strategy for Growth

Sep 20, 2025

In today's fast-paced and highly personalized marketing world, the way companies handle gifting is undergoing a major transformation. Gone are the days of mass mailing generic swag with little cont...

How Brands Are Using RushTok & Gen Z Trends to Boost Back-to-School Swag Campaigns

Sep 12, 2025

Every year, the back-to-school season signals more than just new notebooks and dorm move-ins. It's a cultural reset moment, especially for Gen Z. As digital natives, Gen Z students shape and follow...

From Digital to Physical: How AI Is Shaping the Future of Promotional Products

Sep 6, 2025

The world of marketing is evolving faster than ever, and artificial intelligence is at the center of this transformation. While many think of AI as a tool for digital advertising, chatbots, or data...

How to Plan a Promotional Product Campaign Around Company Milestones

Aug 27, 2025

Company milestones are more than just calendar dates-they're powerful branding opportunities. Whether it's your business anniversary, a new product launch, hitting a sales goal, opening a new locat...

Creating an Unboxing Experience with Branded Merchandise

Aug 18, 2025

The unboxing experience has become an essential part of how customers interact with brands. In an age where people are constantly bombarded with digital content, the tactile experience of opening a...

The Evolution of Swag: From Cheap Giveaways to Strategic Brand Tools

Aug 7, 2025

Promotional products have come a long way. What started as simple pens and keychains has transformed into strategic marketing tools that support branding, engagement, and customer loyalty. The evol...

How to Use Promotional Products in a Digital Marketing Funnel

Aug 1, 2025

In the fast-paced world of digital marketing, businesses are always searching for ways to build stronger, more meaningful connections with their audience. While strategies like SEO, paid ads, email...

Seasonal Swag: Tailoring Promotional Products to the Time of Year

Jul 25, 2025

Seasonal promotional products are one of the most underutilized strategies in branding, yet they offer one of the highest returns in terms of timing, relevance, and emotional connection. When done ...

Maximizing ROI: Measuring the Impact of Your Promotional Products

Jul 18, 2025

For many businesses, promotional products are a go-to strategy in their marketing toolkit. Whether handed out at trade shows, sent to clients as thank-you gifts, or included in onboarding kits for ...

Eco-Friendly Swag: Sustainable Promotional Products for the Modern Business

Jul 11, 2025

In today's business landscape, sustainability is no longer a niche concern but a central component of corporate responsibility and consumer preference. As environmental awareness grows, companies a...

The Psychology Behind Promotional Products: Why They Work

Jul 5, 2025

Promotional products have remained one of the most reliable and powerful tools in marketing for decades-not just because they're visible, but because they work on a psychological level that other f...

What Makes a Promotional Product ‘High-Impact’? A Guide to Design, Functionality, and Brand Alignment

Jun 24, 2025

Not all swag is created equal. Walk into any trade show or open a mailer, and you'll find an array of promotional products-some thoughtful and beautifully executed, others destined for the garbage ...

The Hidden Power of Internal Swag: How Employee Branding Boosts Culture and Retention

Jun 17, 2025

Most companies think of promotional products as tools for attracting customers, building visibility at trade shows, or gifting high-value clients-but some of the most impactful branded merchandise ...

Branded Merchandise vs. Traditional Advertising: Which Offers Better ROI?

Jun 10, 2025

Marketing budgets are limited, and every dollar must work hard. For decades, businesses have turned to traditional advertising-radio spots, print ads, billboards, and TV commercials-to raise awaren...

How to Choose the Right Promotional Products for Your Industry

Jun 3, 2025

Not all promotional products are created equal, and what works in one industry may completely fall flat in another. Choosing the right promotional products for your industry requires more than pick...

From Transactional to Relational: Using Promotional Products to Build Lifetime Customers

May 27, 2025

Many businesses focus their marketing efforts on generating quick conversions-launching sales, sending ads, and driving traffic to close deals. But while winning a sale is important, building a rel...

Custom Swag Kits for Client Retention: Why Personalized Gifting Builds Stronger Business Relationships

May 20, 2025

Client relationships are the foundation of sustainable business growth, and while attracting new customers is often the focus of marketing teams, retaining your existing clients is where long-term ...

How to Build a Promotional Product Calendar for Year-Round Engagement

May 13, 2025

Consistency is the secret to great branding. While many companies think of promotional products only when attending a trade show or hosting a one-off event, the most successful brands incorporate m...

The Role of Promotional Products in Recruitment and Employer Branding

May 5, 2025

Attracting and retaining top talent is one of the greatest challenges facing businesses today, especially in competitive industries where skilled professionals are constantly being pursued. While j...

Branded Employee Welcome Kits: Onboarding with Impact

Apr 28, 2025

First impressions matter-especially when it comes to new employees. The first few days at a new job can be both exciting and overwhelming, which is why thoughtful onboarding is so important. One of...

How to Build Trade Show Buzz with the Right Swag

Apr 21, 2025

Trade show season is officially underway, and with it comes the opportunity to put your brand in front of hundreds-sometimes thousands-of potential clients, partners, and industry leaders. But with...

Earth Day Marketing: Eco-Friendly Swag That Speaks Volumes

Apr 10, 2025

Earth Day, celebrated every April 22nd, is the perfect opportunity for businesses to align their branding with a message that resonates deeply with modern consumers: sustainability. In a marketplac...

Spring Clean Your Brand: Refresh Your Promotional Product Strategy for Q2

Apr 4, 2025

As the flowers bloom and the weather warms up, spring brings more than just a change in season-it offers the perfect opportunity to refresh your promotional product strategy. Just like spring clean...

Promotional Product Trends for 2025: What’s Next in Branded Merchandise?

Mar 26, 2025

As the marketing landscape continues to evolve, so do the strategies for branded merchandise. Promotional products remain one of the most effective tools for brand awareness, customer loyalty, and ...

Promotional Products in the Digital Age: How to Integrate Physical Marketing with Online Strategies

Mar 19, 2025

As businesses shift toward digital-first marketing strategies, the role of promotional products is evolving. While traditional branded giveaways remain effective for brand awareness, integrating th...

How to Leverage Promotional Products in B2B Marketing: Strategies for Client Retention and Lead Generation

Mar 12, 2025

In the world of B2B marketing, where relationships and long-term partnerships are key to success, promotional products can be a powerful tool for strengthening connections, enhancing brand recall, ...

The Science Behind Effective Promotional Products: Why Some Giveaways Work Better Than Others

Mar 5, 2025

Promotional products have long been a staple in marketing strategies, but not all giveaways deliver the same level of impact. Some become a daily essential in a customer's life, ensuring long-term ...

Creating Long-Lasting Impact with Branded Eco-Friendly Products

Feb 24, 2025

Sustainability is no longer a buzzword-it's a business imperative. As consumers grow increasingly eco-conscious, they expect the brands they support to reflect their values and take meaningful step...

The Role of Color in Promotional Products: Choosing the Right Palette

Feb 17, 2025

Color plays a critical role in branding and marketing, influencing how consumers perceive and connect with your brand. When it comes to promotional products, the colors you choose can make or break...

Designing Event Swag Bags: What Makes Them Memorable?

Feb 6, 2025

Event swag bags are a staple of conferences, trade shows, corporate gatherings, and community events. They're more than just giveaways-they're a reflection of your brand and an opportunity to leave...

How to Measure the ROI of Promotional Product Campaigns

Jan 30, 2025

Promotional products are a time-tested marketing tool, but to maximize their effectiveness, businesses need to understand how to measure their return on investment (ROI). Whether it's branded tote ...

Boosting Brand Loyalty with Subscription-Based Promotional Products

Jan 23, 2025

In today's competitive marketplace, building and maintaining brand loyalty is more challenging than ever. Consumers are inundated with marketing messages, making it difficult for businesses to stan...

Trends in Tech Promotional Products: What’s Next for 2025

Jan 16, 2025

In an increasingly tech-driven world, promotional products that incorporate cutting-edge technology have become some of the most effective ways for brands to connect with their audience. These item...

The Psychology of Gifting: Why Promotional Products Work

Jan 16, 2025

Promotional products have been a cornerstone of effective marketing strategies for decades, but the underlying reason for their success goes beyond the items themselves. The secret lies in the psyc...

How to Incorporate QR Codes and NFC in Promotional Products

Dec 24, 2024

Promotional products have always been an effective way to connect with audiences, but today's consumers expect more than just a logo on a pen or a tote bag. They crave interactivity, convenience, a...

Customization Trends in Promotional Products: Beyond Logos

Dec 17, 2024

In the world of promotional products, customization has always been a key factor in building brand recognition and loyalty. But today, businesses are going beyond simply placing their logos on item...

The Environmental Impact of Promotional Products: How to Go Green

Dec 10, 2024

The growing focus on sustainability has reshaped how businesses approach their marketing strategies, including the use of promotional products. Traditional promotional items, while effective in cre...

How to Use Promotional Products for Event Marketing Success

Dec 2, 2024

Promotional products have long been a cornerstone of successful event marketing strategies. From trade shows and conferences to community events and product launches, these branded items are a powe...

Maximizing ROI with Targeted Promotional Product Campaigns

Nov 26, 2024

When it comes to promotional product campaigns, many businesses aim to distribute as many items as possible. But to truly maximize the return on investment (ROI), the focus should shift from quanti...

The Evolution of Promotional Products: From Traditional to Digital Integration

Nov 19, 2024

Promotional products have been a staple in marketing for decades, evolving from simple branded pens and calendars to innovative, tech-driven items that integrate with our digital lives. Today, prom...

Seasonal Promotional Products: Capitalizing on Holiday Marketing Opportunities

Nov 12, 2024

Holidays and seasonal events offer businesses an ideal opportunity to increase brand visibility and connect with customers in a fun, memorable way. By aligning promotional products with specific se...

The Role of Promotional Products in Employee Engagement and Retention

Nov 4, 2024

In today's work environment, companies know that keeping employees motivated and happy goes beyond just offering a competitive salary. Building a positive workplace culture is essential, and someti...

Using Promotional Products to Support Corporate Social Responsibility (CSR) Initiatives

Oct 26, 2024

Corporate Social Responsibility (CSR) has become a vital component of modern business practices. Companies that actively engage in CSR initiatives not only contribute to societal well-being but als...

The Impact of Color Psychology on Promotional Products

Oct 16, 2024

When it comes to branding, color is far more than just a visual aspect-it is a powerful psychological tool that can evoke emotions, influence perceptions, and drive consumer behavior. Understanding...

Sustainable Packaging for Promotional Products

Oct 9, 2024

As environmental consciousness grows among consumers and businesses alike, sustainability has become a key consideration in marketing and branding strategies. One area where sustainability can have...

Leveraging Seasonal Promotional Products for Maximum Impact

Sep 25, 2024

Seasonal promotional products offer businesses a unique opportunity to enhance their marketing efforts by capitalizing on specific times of the year. Whether it's holiday-themed items, summer givea...

The Future of Technology in Promotional Products

Sep 11, 2024

The promotional products industry has always evolved alongside advancements in technology. From simple branded pens and mugs to more sophisticated tech gadgets, the integration of technology into p...

Promotional Products for Startups: How to Make Your Brand Stand Out

Aug 28, 2024

Launching a startup is an exciting but challenging journey, and standing out in a crowded market is essential for success. One of the most effective ways to boost brand recognition and create a las...

Sustainable Promotional Products: Eco-Friendly Options for Your Business

Aug 10, 2024

In an era where environmental consciousness is at the forefront of consumer behavior, businesses are increasingly looking for ways to demonstrate their commitment to sustainability. One effective w...

The Benefits of Custom Promotional Items for Corporate Events

Aug 10, 2024

Corporate events are a fantastic opportunity to showcase your brand, network with potential clients, and build lasting relationships. Custom promotional items can significantly enhance these events...

Top Promotional Products to Boost Your Brand Visibility in 2024

Aug 10, 2024

In today's competitive market, standing out from the crowd is more important than ever. One of the most effective ways to enhance brand visibility is through the use of promotional products. As we ...

Maximizing ROI with Targeted Promotional Campaigns

Aug 10, 2024

Promotional campaigns can help you reach the right audience, increase brand awareness, and drive conversions. In this blog post, we'll discuss strategies for creating targeted promotional campaigns...

5 Pitch Perfect Products for Musically Talented Individuals

Jan 21, 2024

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo ...

Case Study: The Big Picture

Jan 7, 2024

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Case Study: Financial Industry

Dec 24, 2023

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

5 Best Promo Products for the Healthcare Industry

Dec 10, 2023

How often have you gone to a dentist for your first visit and gotten a goody bag with pamphlets, a pen, and a promotional toothbrush? Healthcare, as a whole, is one of the top industries buying pro...

Must-Have Promotional Products for the Real Estate Industry

Nov 25, 2023

Real estate promotional products are a memorable way to stay top of mind with your clients by promoting your brand, while also giving something back to your clients. Whether it's part of a direct m...

Perk up Your Promotions With These 6 Coffee Products

Nov 11, 2023

Coffee enthusiasts will love these promotional products that look like they're straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which mean...

7 Financial Products That Are a Great Investment

Oct 28, 2023

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveawa...

5 Tips for Boosting Social Media Engagement

Oct 14, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

5 Environmentally-Friendly Promotional Products

Sep 30, 2023

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of product...

Case Study: Wave Hello to Promotions

Sep 15, 2023

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

6 Calming Products for Skincare Lovers

Aug 31, 2023

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare ...

Case Study: You Can Count on Us

Aug 17, 2023

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

Case Study: It Takes a Village

Aug 3, 2023

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

25 Insane Facts About Promotional Products

Jul 19, 2023

You don't have to work in the field of promotional products to notice the impact they can have on any organization's marketing efforts. As the most effective medium of advertising across all genera...

7 Promotional Products for When You’re Feeling Lucky

Jul 5, 2023

Whether you're a casino looking for new ways to entice players to visit or you're putting together a casino themed event, there are plenty of promotional products for you! Add your logo and message...

Case Study: It's Raining Cats and Dogs

Jun 21, 2023

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide ...

Case Study: Jamming Out

Jun 7, 2023

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...

Case Study: An Icy Cool Promotion

May 23, 2023

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for...

6 On-the-Go Products for Travelers

May 9, 2023

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will ...

You Need More Cowbell

Apr 24, 2023

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They cho...

6 Promotional Products to Fit Your Budget

Apr 10, 2023

Branding: it's something that every company needs but there can be a common misconception that you need a large budget to get started. That's not the case! Branding and promoting your company doesn...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Mar 26, 2023

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...

5 Unique Products for Healthcare

Mar 12, 2023

When you think about creating a fundraiser or give-back event involving healthcare, what kind of promo items come to mind? Today, I've found five unique healthcare promo products that are sure to p...

Gifts Based on Enneagram Types

Feb 26, 2023

So, you're running out of gift ideas. Over the years, you've given your clients things they like, such as a cat Star Wars poster, tickets to see their favorite band, or even as far as their favorit...

Case Study: Roll Up in Style

Feb 12, 2023

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

Know Your Shades: 4 Types of Iconic Sunglasses

Jan 28, 2023

“The future's so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears ...

6 Promotional Products That Put the “Fun” in Fundraiser

Jan 14, 2023

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitabl...

Case Study: Raise Your Glass

Dec 31, 2022

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Case Study: Thank You for Spooning

Dec 16, 2022

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

6 Products for the Aspiring Home Chef

Dec 2, 2022

Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it take...

Case Study: A New Way to Do Cross-Promotions

Nov 17, 2022

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Case Study: A Gift to Build a Dream On

Nov 3, 2022

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at th...

Giving Back: The Importance of Corporate Social Responsibility

Oct 19, 2022

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

5 Easy Ways to Achieve a Positive Outlook

Oct 5, 2022

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

Case Study: Hay, Where'd You Get That Tote?

Sep 21, 2022

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Case Study: Write to Paradise!

Sep 6, 2022

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

Sweet Dreams Are Made of Cheese: Products for Charcuterie Lovers

Aug 23, 2022

What's more impressive than an expertly crafted charcuterie board? Fancy cured meats, artisanal cheeses, crackers, nuts, fruits… our mouths are watering just thinking about it. For all the c...

6 Promotional Signs to Let Customers Know You’re Open For Business

Aug 8, 2022

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

Case Study: What Does Your Phone Stand For?

Jul 25, 2022

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Jul 10, 2022

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether be...

Case Study: Keep it Sweet

Jun 26, 2022

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Case Study: A Picture is Worth...a Nice Donation

Jun 12, 2022

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their pho...

The Power of Perceived Value

May 28, 2022

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

8 Promo Products That Will Kick Start Your Goals

Apr 30, 2022

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physi...

Food Gifts for All Seasons

Apr 15, 2022

Whether for birthdays, holidays, or milestone events like anniversaries or weddings, giving the perfect gift can be tricky. Sending gifts to clients is an easy way to foster a stronger relationship...

4 Ways to Improve Communication

Apr 1, 2022

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Case Study: The Write Stuff

Mar 18, 2022

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

The Value of Custom Packaging

Mar 3, 2022

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn't that same principle apply to the packaging f...

12 Perfect Pediatric Products for Babies

Feb 17, 2022

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

Case Study: Raise Your Glass!

Feb 2, 2022

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

5 Outside-the-Box Promotional Products for Your Next School Order

Feb 2, 2022

If you've ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearables a...

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